Aroden Consulting » Aroden Consulting

Aroden Consulting – a UK based representation company

We specialise in Business Development and Marketing, servicing a variety of clients which include Serviced Apartments and Hotels.

We offer a practical and cost-effective solution that helps our clients expand and grow their business in the UK, giving them exposure and presence in the market.

A few things we’re great at

business development

Identify product development potential in the market, create and implement an action plan to grow your revenue and amplify your brand

Marketing Strategy

Propose tactical sales campaigns, source marketing opportunities, create incentives and competitions to generate sales

Research & Analysis

Analyse the market intelligence and trends, assess competition to match suitable client base to further achieve brand awareness

Sales

Appointments and calls with the key contacts within the relevant market segments with both existing and new likely clients

Account Management

Nurture accounts via regular review meetings, to strengthen the business relationships and ensuring the optimum revenue potential from them

RFP Assistance

Assist with the RFP process and rate negotiations

Fam trips & events

Organise FAM trips for an authentic product experience; Arrange hospitality events, workshops and training to showcase your brand

Trade showS

Represent at the relevant trade shows and events to source business opportunities and give exposure to your brand in the marketplace

Your Consultant

Anjali Arora

Managing Director

Anjali is an award-winning hospitality sales professional having more than 25 years of experience in the UK, Europe and South Asia markets. She has worked on all facets of the travel industry which include Serviced Apartments, International Hotel Chains, Independent Hotels, High-End Vacation Rentals and Travel Management Companies thus gaining extensive experience and knowledge in Corporate, Consortia, Leisure and MICE segments.

Her expertise in representation comes from working with various leading Global Sales and Marketing Representation companies. Her highlights include managing multiple key client accounts and heading the Hospitality Sales teams across 9 countries.

She has a successful track record of nurturing partnerships and developing strong, strategic and meaningful business relationships.

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Testimonials

“I experienced Anjali as a reliable business partner and colleague, who had a solid knowledge of her clients in her market, especially in the Corporate Travel segment. She maintained existing account relationships well and did a very good job establishing new ones.”

Director International Sales, Steigenberger Hotels AG

“Very thorough with clear attention to detail, Anjali was always extremely focussed and meticulous, managing her time extremely well. She was always keen to take on new challenges, explore new avenues and participative to the team effort, bringing ideas and suggestions to make the necessary impact and bring new business.”

Sales Director UK & Belgium, Ascott International

“Anjali was a fantastic support for us and allowed us to achieve excellent results. Her in-depth knowledge and sales skills were key, and she always provided excellent customer service to our client base.”

Conference & Events Manager, Holiday Inn Kings Cross, London

“I had the pleasure to work with Anjali. She is very professional, enthusiastic, intelligent, and with a great level of dedication and an excellent vision.
In addition, she has strong work ethics and a passion for Sales. She is very organized and detailed and wants only the best for her company and her clients. It was a pleasure working with her and know she will do a great
job no matter where she is.”

Director Citadines Apart’hotels, Barcelona

“Anjali’s profound understanding of her sector, from the personal to the technical, stems from a lengthy career in the global industry of hospitality and travel. As such she is a mine of knowledge, very engaging with colleagues and her value should not be underestimated.”

Director, Everyport Ltd.

“Anjali has also a deep knowledge of the hospitality industry which combined with an organised and customer focused approach made her a great
asset to the company.”

VP Europe, Oasis

“Anjali’s breadth of knowledge, enthusiasm and passion were her hallmarks while she was in my team. Her ability to get into details while keeping the big picture in mind was remarkable. Whatever challenges or responsibilities that were given to her, she tackled with professionalism, teamwork and astuteness. A real asset to any organization.”

Director of Sales, Taj Palace Hotel, India

Elevating your business to new heights in the UK